ANITA and Gordon Roddick are breaking with one of the Body Shop's longest-held traditions
by launching an advertisement on Monday. The advert, though, will not be promoting the Body Shop, but a Channel 4 documentary due to be screened that evening, called The Drilling Fields.
In concerns Shell's exploration activities in Nigeria and the opposition to them from the Ogoni tribe, whose tribal lands are affected. Roddick and the programme makers claim 1,000 people have died in clashes between the Ogoni and government forces protecting Shell representatives.
The Roddicks feel so strongly about it that they called on the Foreign Secretary to influence Shell. This morning, all Body Shop branches will be distributing brochures promoting the Channel 4 programme, headed "Don't Miss It." Shell responds by saying its attackers "have their political agendas" and insists it is "committed to finding peaceful and lasting solutions."
